Beko is Best Home Appliances Winner at Metropolitan Home Trusted Brand Awards 2018


Gold Masterclass Best Home Appliances

The winner of the Metropolitan Home Trusted Brand Awards 2017, Beko, is guided by a leading principle, which is to be a partner of consumers in their daily needs and be the change for a better everyday life. This quintessence is aptly reflected in its tagline “The Official Partner of the Everyday”. Beko is also renowned as the premium partner of FC Barcelona. Beko offers a full range of home appliance products from Beko, ranging from major freestanding appliances and built-in appliances for the kitchen, to small household appliances. These include Beko’s award winning refrigerators, washing machines, dryers, dishwashers, air conditioners, built-in ovens, hobs and hoods, microwave ovens, induction cooker, table blender, hand blender, hand mixer, chopper, kettle, rice cookers, irons and vacuum cleaners.

Today, Beko is the number one freestanding home appliance brand in Europe and an emerging brand in Asia Pacific. Chan Lock, CEO of Beko Malaysia said “The Metropolitan Home Trusted Brand Awards 2018 is a proud testament of Beko’s brand values. Since 1955, Beko have been building trust and improving lives of our consumers by rolling out innovative products while maintaining the economies of scale.” Beko’s parent company, Arcelik Group (A.S.), is one of the largest household appliance producers in Europe with over 60 years of know-how in the industry. The leadership, advancement in research and development and keen consumer insights has made Beko the brand of choice for more than 440 million customers across 140 countries.

Currently, Beko operates with 14 R&D centers, 18 production plants and 33 sales and marketing offices across the globe. Beko is slated for greater brand acclamation from its leading position in Europe, by spearheading its ethos and products to consumers in the Asia Pacific. Beko has embarked on an aggressive expansion plan since 2015 by establishing sales and marketing offices in Malaysia, Thailand, Vietnam, and Indonesia, while also establishing distribution partners in Singapore, Philippines, and Myanmar.

Chan Lock, CEO of Beko Appliances Malaysia Sdn Bhd

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