HOOGA Your Sanctuary


HOOGA a concept of living derived from the Danish word “hygge”, pronounced hue-guh. It encompasses a feeling of cosy contentment and well-being through enjoying the simple things in life. It is about creating intimacy at any given moment and embracing the concept by creating a warm and cosy atmosphere. 

Inspired by the warmth Danish concept, HOOGA expands its presence in Malaysia with the launch of its 4th home and living concept store at 1 Utama Shopping Centre offering hygge fans a wide selection of specially curated home furnishings that brings a sense of cosiness, joy and happiness for one to enjoy simple pleasures everyday. 

Whether you’re reading a book on a rainy afternoon with a cup of coffee, basking in the sun with your closest friends or cosying up with your loved ones on a special occasion, embrace the HOOGA belief that life’s simple pleasures are meant to be enjoyed anytime of the year, no matter the season.

Spanning across 7,641 square feet, the new HOOGA store will be the largest among its existing stores in Malaysia. Upon arriving at the store, expect a warm welcome with faux botanical plants at the entrance and step into the HOOGA lifestyle to discover a huge variety of home and living items in store.

Carrying over 33 categories of items such as Lighting and Accessories, Home Décor, Storage and Organisations, Bath, Bedding and Tableware that ranges over a selection of 1,100 items.

“HOOGA encompasses a simple yet fulfilling sense of living, which is to enjoy simple pleasures everyday. The simple things in life are hygge. You don’t need to overhaul your interior to make it more hygienic, the right tiny additions to the home can transform any moment,” said Koay Gray Sen, Chief Operation Officer of HOOGA. 

Customers may also be inspired by sections in the store of ‘How to HOOGA’ for tips on how to embrace the cosy Danish lifestyle in their home. Marking its first store debut in Suntec City, Singapore since August 2018, HOOGA has seen successes and warmth the hearts of hygge enthusiasts in the region.

Now expanding its presence in Malaysia it makes footprint in Klang Valley with it’s new store in 1 Utama Shopping Centre.The new HOOGA store will bring about 10 new arrivals ranging from drinkware, plushies, decorative lights, to hammock and more to commemorate the hygge moment. HOOGA will open its doors to the public at 1 Utama Shopping Centre at Lot F140, 1st Floor, 1 Utama Shopping Centre, 1 Lebuh Bandar Utama, 47800 Petaling Jaya, Selangor on 23 August 2019, 10.00am.

For more information, do visit HOOGA