Award Winning Outdoor Fun

As developers are designing more outdoor spaces to balance the indoors, Ms Jeyalatha Ganeson, Director of ISOFU foresee that the trend of appreciating the outdoor will be more prominent.

The name “ISOFU” is derived from the words “international style of outdoor furniture” and the “U” was added at the end of “isof” to become ISOFU which coincidently means ‘elephant’ in Swahili language. As elephants reside both on land and water, it is the perfect description to the business nature of ISOFU – bringing quality and modern outdoor furniture to complement the garden or swimming pool area.

The partnership between ISOFU and ARTIE started when they met at a trade show ten years ago. ISOFU was attracted by the magnificent booth display and after speaking to the friendly personnel, they have discovered many outstanding outdoor products that ARTIE carry. ARTIE has a history of 20 years and they have mastered the art of handcrafted weaving using polyethylene high density synthetic and non-fading wicker fiber that ensures a long last resistance to ultraviolet ray (heat and sunray), chlorine (swimming pool) and salt water (sea). Armed with the design philosophy that organic design should do the talking, ARTIE’s passion are reflected in the products they made.

When ISOFU first introduced ARTIE to Malaysia, they were unknown in this region and the journey was uphill most of the time. ‘Winning the Metropolitan Home Trusted Brand Awards 2017 is the best thing that happened to ISOFU,” said Jeya. “It immediately elevates the status of ISOFU and ARTIE brand, make known our brand to many top developers in the market, recognized as a serious player in outdoor furniture and clients were impressed with our achievements.” After the breakthrough, they have been winning contracts steadily and have embarked on a forward thinking marketing campaign that even their international counterpart took notice and followed. Today ISOFU is evermore passionate about bringing outdoor fun to your outdoor lifestyle.