The brand behind the state-of-the-art computer hardware, Predator, has now released its designer-focused counterpart. Yes, you read that correctly, ACER has now produced a brand of computer hardware for the creative community. After noticing a growing group of creators that were buying the high-performance PCs for the purpose of creative work, ACER introduced ConceptD – a brand made for creators.
We had the opportunity of interviewing Mr Chan Weng Hong, General Manager of Product, Sales & Marketing of Acer Malaysia and got to know more about ConceptD and what were the inspirations behind the brand and what makes it the perfect tool for all the creatives that are on the lookout for the best.
WHAT IS THE INSPIRATION BEHIND THE DESIGN OF THE CONCEPTD SERIES?
The inspiration for introducing and creating the ConceptD Series came from noticing that a growing group of consumers were purchasing our Predator Gaming series. These purchases, however, were not to play games but to use these high-performance PCs to create.
These consumers are not gamers but designers and developers that needed a strong and powerful machine to run their demanding professional software for their creative work such as video rendering. However, just having a strong PC is not necessarily enough for these creators as there are other factors that are required for them to reach perfection in their work such as colour accuracy, hence the creation of ConceptD.
WHY IS CONCEPTD SUITABLE FOR DESIGNERS?
The ConceptD Series is not only built for performance but with other factors as well while keeping in mind on what a creator requires in their work in the creativity line. The ConceptD series was also built with precision in mind, especially focusing on the importance of colour accuracy.
Besides that, video editing especially would require a high refresh rate. At this current moment in time where 2k and 4k videos are the new normal, a higher refresh rate is required to ensure that each scene and detail are there no matter how small it is.
Due to this, the ConceptD Series from our laptop to our monitors are built to ensure that whatever a creator requires, it is there. Our laptop series are specially built for those who are constantly on-the-go but still require a machine that can handle the demanding performance that’s in line with their work.
WHICH IS THE BEST-SELLING MODEL FROM THE CONCEPTD SERIES?
One of the most popular series in the ConceptD series is the ConceptD 3 Pro. What makes this series popular is its affordability while still being a powerful laptop to handle medium-sized and even complex CAD models with ease.
The ConceptD 3 Pro is built with PANTONE® validated display, Delta E < 3 colour accuracy, and supports DCI-P3 100%, making it a laptop that is trustworthy for those whose creative work revolves around colour.
Besides that, the laptop provides creators with peace of mind as it handles their creativity needs while still maintaining the essence of a laptop, being portable, allowing the creators to go where their inspiration leads, hence making it a popular creativity companion.
Acer has also recently introduced the new ConceptD 3 Ezel™ at its Next@Acer event. It comes with the Ezel™ hinge that gives creators six convertible modes to choose from. This is to further allow creators to break free from the norm and further fuel their creativity in whichever style they prefer.
WHAT SUPERIOR QUALITY DOES THE CONCEPTD SERIES HAVE THAT DIFFER FROM OTHER COMPUTER SYSTEMS IN THE MARKET?
Other than the performance capability to ensure that a creator would not find any issues with the ConceptD devices for all their creative needs, we also place a focus on all the other small details as well.
The ConceptD series are built with design in mind that are crafted to cater to every detail of the creative minds. For example, all our ConceptD products are built for design such as having a clean and elegant outlook so it does not become a distraction such as having RGB lights on it as that would be distracting. We have also made our devices practical and ergonomic to ensure maximum efficiency and comfort.
Another key thing we kept in mind was to ensure that our ConceptD devices are built with an efficient thermal solution and enhance airflow. This is to help keep the devices cool no matter how rigorous or demanding the creative software that is used. The ConceptD series are also built for silence as we understand that having the smallest disruption or distraction can be costly for creators.
WHAT ARE THE MOST PROMISING REASONS THAT DESIGNERS SHOULD WORK WITH CONCEPTD?
The ConceptD Series is built with one thing in mind which is to “Let Creators be Creators”. This was built and introduced because we believe that the best work is done when a creator can unleash their full potential without any setbacks.
We understand that people who are designers, engineers, developers, and artist may be limited in unleashing their full potential due to the lack of tools available. Therefore, we hoped that ConceptD would be able to reduce one of that problem when it comes to creating an artwork that is deemed perfect in their own definition.
We are however not stopping here, we will continue to set new benchmarks and breaking new grounds because that is essentially the fundamental of being a creator. ConceptD started as an idea to help overcome the barriers between people and technology and we will continue doing so.
ACER continues to break barriers with its world-class machines. So, if you’re looking for something new that could help you elevate your designs and make creating an effortless experience, visit acer.com.my and find out more on all the different products the ConceptD series has to offer.
For further information, visit ACER MALAYSIA