The Malaysian Paint Manufacturers’ Association (“MPMA”) which represents the collective voices of the paint manufacturing industry in Malaysia spearheaded the signing of a commitment pledge by 17 industry players to remove the use of lead based ingredients in the manufacturing of paints by 2020. The pledge is an initiative in line with the Global Alliance to Eliminate Lead Paint (GAELP) movement, aimed at creating a mindset change towards the implementation of lead-free paint. In Malaysia, the current legislation allows a maximum of 90 ppm in the migration of lead in paint used in toys for children below 14 years old. MPMA continues to play a fundamental role as the bridge between the industry and government legislations, taking on an advocative role towards raising awareness amongst key industry players on the negative impact of lead in paint.