The 2023 Golden Pin Design Award and Golden Pin Concept Design Award have announced the list of finalists for the Best Design!

Examining the entries advanced to the final round, Juror Robert Greenwood pointed out that each entry boasts unique characteristics, infusing the selection process with both challenges and intrigue. He highlighted that the determining factor for the ultimate winner extends beyond common evaluation criteria like aesthetics, completeness, or maturity. Instead, it hinges on whether the concept behind the work is robust enough to ignite people’s imagination about the future. Juror Weijie Kang, co-founder of OCD & Oracle Creative Design, also conveyed his conviction that exemplary design should encompass imagination, aesthetics, a sense of humanity, and effective message conveyance. He emphasized that during this selection process, he came to profoundly understand that truly exceptional designs possess the invaluable ability to move hearts and stir emotions. Juror Kazushige Miyake offered encouragement to young designers, emphasizing that a strong design concept should not cater to a select few but should aspire to secure understanding and recognition from a wider audience. He also mentioned that an in-depth understanding of specific domains and the needs of relevant stakeholders stands as a fundamental requirement for designs, enabling designers to better respond to market and societal demands.