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Cosentino’s Ethereal by Silestone

January 6, 2022

The Ethereal by Silestone line was created in collaboration with Melinda Looi.

Cosentino teamed up with Melinda Looi, fashion designer and founder of “Bespoke ID by Melinda Looi,” to share and inspire ways to incorporate these timeless and sustainable marble-inspired surfaces into one’s everyday home interiors in conjunction with the launch of the all-new Ethereal by Silestone collection in Malaysia. Cosentino hosted an interactive virtual interior styling masterclass for invited guests to discover useful tips and ways to style their homes while maintaining a sense of personality and style, to demonstrate how to incorporate the four new colours of the collection, featuring the Ethereal Dusk, Ethereal Haze, Ethereal Glow, and Ethereal Noctis, into one’s home.

The interior decorating course, which was held digitally, was attended by invited guests including model and influencer Venice Min and businesswoman and co-founder of Bowerhaus jewellery, Elizabeth Lee. Melinda Looi, who provided her own insights and design knowledge on how to pair the Ethereal by Silestone line with various personalities and styles, gave an exclusive session to those in attendance. Her interior design advice ranged from creating a lively atmosphere for a lively person to curating an artistic environment for a creative person, and from creating a sleek and clean space for a minimalist to introducing classy and elegant designs for those who prefer timeless designs that can stand the test of time.

“Because it is where individuals spend the majority of their time, every house should represent an individual’s individuality.” To make that place a warm and welcoming home that represents their individuality, it’s critical to invest in the correct surfaces that are both stylish and sustainable, and that can easily be adapted to any area to provide homeowners the enhanced experience they seek. And Melinda Looi’s Ethereal by Silestone collection is proof of that.”

During the symposium, Cosentino also debuted “The Metamorphosis,” a worldwide avant-garde ad film starring Cindy Crawford, a businesswoman and international fashion icon. “The Metamorphosis” acts as an allegory of Silestone’s own transformation and endeavour to be new and revolutionary which is displayed via the sustainable HybriQ+ technology that makes up the Ethereal by Silestone surfaces. Cosentino’s relationship with nature is also highlighted in the marketing, as its north star promotes transformation from inside.

“At Cosentino, we have always aspired to be the leaders in innovation, sustainability and the interior design solution provider that delivers aesthetically attractive and useful surfaces which are ageless. We are thrilled to announce the Ethereal by Silestone line in collaboration with renowned fashion superstar Cindy Crawford. We are happy to work with our local superstar Melinda Looi, who shares Cosentino’s ideals of innovation and sustainability, and we hope that this will inspire creative ideas using the Ethereal by Silestone line among Malaysians,” said Iván Capelo, General Manager of Cosentino Malaysia.

Melinda Looi’s interior design tips include the Silestone Ethereal line.

“Just like in fashion, you can always incorporate multiple designs and pieces into a dress to create more textures, and the same is true in interior design.” For interior design inspirations, you may always use a combination of different surfaces, such with the diverse colours from the Ethereal by Silestone collection.” Melinda Looi

Moodboard featuring “The Artist”

“Ethereal Dusk and Ethereal Haze surfaces are mixed together in “The Artist.” The goal of the mix was to give the impression of a museum-like residence.” Melinda Looi 

Moodboard featuring “The Sophisticated”

“The Sophisticated” boasts a sleek and timeless design that incorporates both Ethereal Glow and Ethereal Noctis surfaces. The Ethereal Noctis may produce a very modern and minimalist home since it has grey gradients and a more natural tone. You may also add black furnishings to your home to give it a more refined look.” Melinda Looi 

Visit the Ethereal by Silestone website for more information on the collection.