Designing Distinction

With the official appointment as the MAR20x MERCEDES-BENZ Concept Architect for the Southeast Asia region, Sachi continues to soar to greater heights and redefine contemporary design, blending creativity, functionality and cultural sensitivity into their work under the leadership of Chief Design Officer and founder Tennyson Chia.

WORDS: JOEL WONG

Sachi, a vibrant & multicultural Malaysian design firm, has recently been appointed as the MAR20x MERCEDES-BENZ Concept Architect for the Southeast Asia Region. This prestigious appointment represents a significant milestone for the company and highlights the passion and unwavering commitment to excellence in design. This exciting collaboration with MERCEDES-BENZ also showcases Sachi’s exceptional capabilities and innovative approach and reinforces their role as a key player within the international design community.

The driving force behind Sachi’s success is its founder, Tennyson Chia. With extensive international experience in Australia, China and Malaysia, Tennyson has cultivated a profound passion for both architecture and design.

“Growing up, I was always drawn to the interplay between form and function, and how spaces could evoke emotions and shape experiences.”

His commitment to the industry is evident in his approach to infusing spaces with artistic expression and practical utility, combining form, function and aesthetics. Consistently pushing the boundaries of what’s possible within the world of design, Tennyson’s passion drives Sachi forward as his company redefines contemporary design through diverse styles, unique experiences and unwavering dedication to creating captivating and inspiring spaces.

The Sachi team’s successful partnership with MERCEDES-BENZ is yet another achievement under Tennyson’s leadership. His ambition and commitment to delivering excellence with his design team has led to Sachi solidifying its position as one of the leading design firms in Southeast Asia and globally.

“For myself and my team, this appointment (the MAR20x MERCEDES-BENZ) is both a validation of our hard work and a tremendous honor. It underscores the dedication and creativity that have driven us to consistently push the boundaries of design,” Tennyson said when asked about his feelings on the collaboration between Sachi and MERCEDES-BENZ.

“This recognition not only celebrates our past achievements but also positions us at the forefront of global design innovation. It is a powerful affirmation of our capabilities and a testament to the collective effort of everyone involved.”

Tennyson credits five main pillars that have contributed to Sachi’s success throughout the years. These pillars, encompassing Embracing Context & Environment, Storytelling Through Design, User Experience & Functionality, Authenticity & Cultural Sensitivity and Innovation & Sustainability, steadfastly guide Sachi in crafting timeless designs that weave captivating narratives and deeply resonate with their clients.

“In essence, it’s the combination of a deep-rooted passion for architecture and design, the thrill of overcoming creative challenges, and the aspiration to leave a significant mark in the (design) industry that propels us forward to greater heights,” he said.

Sachi’s impressive portfolio includes collaborations with well-known corporates such as MERCEDES-BENZ, Isuzu, LSH Limited, Hap Seng Consolidated and SP Setia Bhd among others. Through collaboration with MERCEDES-BENZ, Sachi aims to showcase its capabilities even further on the international stage, potentially opening doors to more collaborative opportunities and partnerships in the future.

TENNYSON CHIA

Chief Design Officer and Founder of Sachi

Sachi | www.sachi-interiors.com

In light of his success with Sachi as a leading global design firm, Tennyson is also set to be one of the keynote speakers at the IFI Luminary Experts, Architects & Designers Speaker Series (IFI LEADS), an annual event organized by ACG Media and the International Federation of Interior Architects/Designers (IFI).

This exclusive lecture series features distinguished international leaders sharing their perspectives on current and ongoing topical issues at the world level. The event aims to drive awareness and support a better, progressive future for all through, and by, design. MERCEDES-BENZ will also be one of the brands collaborating with the IFI LEADS event.

For more information on IFI LEADS, please visit the International Federation of Interior Architects/Designers (IFI) website