JUST GOGH FOR IT

After hugely successful runs across Europe and the United States of America, the award-winning digital immersive art experience, Van Gogh: The Immersive Experience, debuts in Southeast Asia, opening at Singapore’s premium lifestyle destination. This highly Instagram-worthy and uniquely stunning exhibition is organised by H&B, a next generation activation and engagement company that specialises in curating unique stories and groundbreaking experiences, in partnership with Exhibition Hub, Fever and Resorts World Sentosa.

This 360-degree adventure is housed within various individualistic galleries covering over 17,000 square feet. Visitors are invited to immerse in more than 300 of Vincent van Gogh’s sketches, drawings and paintings by using floor-to-ceiling, wall-to-wall large scale digital projections. The expansive central projection area, where these images are most prominent, allows visitors to sit and absorb the wonders of one of the most influential Dutch artists at every turn. 

This edition of the exhibition further boasts the inaugural debut of two unique segments, including a showcase of the traditional Japanese art style of woodblock stamps and prints. This artform rose to fame in France during the 1880s, where Van Gogh saw its impact on the western art scene. Developing a keen interest in the Japonisme movement, it strongly influenced his own artwork style, creating masterpieces such as ‘Geisha’. Another homage to Japanese culture is one that revolves around classic ‘Wabi-Sabi’ principles: an authentic matcha tea ceremony display, with guests being able to enjoy a taste of fresh matcha right after.