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Gucci has teamed with Los Angeles-based visual artist Ariana Papademetropoulos to develop a limited-edition zine titled “A Love Story Presented by Gucci” for Valentine’s Day.
The pages of the digital and printed editions depict a small fairy, played by Ariana herself, as she looks for a love her own size with the support of a hero, portrayed by friend and fellow female artist Isabelle Albuquerque. Using storytelling as a powerful technique of communicating beliefs and goals, the fairy’s affairs of the heart serve as a reminder that love overcomes all divides.
Ariana Papademetropoulos is well-known for her investigations on the psychological affects of interiors and household settings. She paints dream-like hyperreal sceneries that capture the feeling of waking up from a vivid yet elusive dream, evoking a sense of changing realities and parallel realms. She collaborated on installations and surroundings taken by photographer Alexandra Cabral for this project. A sequence of collages inspired by a 1960s surrealism, pop aesthetic bring the narrative to life.
The Valentine’s Day 2022 collection, developed by Creative Director Alessandro Michele, plays a subtly important function in the narrative background. Love takes centre stage in the collection, which includes newly designed geometrical and multi-faceted heart-shaped chain bags, as well as ones reminiscent of traditional popcorn cartons, all with the word “LOVE” emblazoned atop, which serves as the collection’s leitmotif. Ace shoes, slide sandals, and silk scarves embellished with GG monogram canvas, as well as pink Padlock and Petite Marmont bags accentuated with tone-on-tone strawberry and cherry accents, exude a playful vibe.
This is the tale of two star-crossed lovers, a fairy and a giant, who lived in peace and harmony for a very long time. She was little and sweet, liked to read stories into his ears and let him carry her in his bag. He was large and strong, yet soft and kind, making giant bubbles for her to float on and viewing the world through her eyes.But all things must come to an end, and the fairy felt compelled to depart and seek a love her own size one day, her heart heavy with sadness and misery. She kissed him goodbye and set out into the world in search of the Land of Tiny Creatures, where she believed she belonged.
She stood in astonishment, in the kingdom of pleasure and love, surrounded by gorgeous people dressed in the most magnificent clothing she had ever seen. She met the prince of the realm, who asked for her hand in marriage, but as she prepared to say “I do,” she was reminded of her gentle giant, and she swiftly departed. She flew back to him at immediately and gave him the most passionate and genuine kiss. And when their lips connected, the small fairy grew and the enormous giant shrank, until they could meet one other in the eyes and profess eternal love.
Gucci, founded in Florence, Italy, in 1921, is one of the world’s leading luxury companies, with President and CEO Marco Bizzarri and Creative Director Alessandro Michele at the helm. Following the House’s centennial, Gucci forges on into the new century, continuing to redefine luxury while celebrating the House’s basic principles of creativity, Italian craftsmanship, and innovation.
Gucci is a subsidiary of the worldwide luxury conglomerate Kering, which oversees the development of a number of well-known Houses in fashion, leather products, jewellery, and watches.