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SILESTONE BY COSENTINO’S LATEST MAJOR CAMPAIGN NAMED “THE METAMORPHOSIS” FEATURES THE ENTREPRENEUR AND INTERNATIONAL FASHION ICON, CINDY CRAWFORD.
Silestone by Cosentino’s latest Ethereal collection is nothing short of heavenly. Ethereal Dusk, Ethereal Haze, Ethereal Glow and Ethereal Noctis are the names of the four lovely new colours from this marble-inspired series. These surfaces that reflect the dreamy beauty of the sky is also made with the exclusive HybriQ+ technology, whereby the presence of crystalline silica is significantly reduced. This allows Silestone to achieve great sustainability levels both in the composition of the product and in manufacturing
For those who might be unfamiliar with Cosentino’s Silestone, it is a brand that has always been very conscious of their carbon footprint and sustainability. Silestone is globally recognized for its hybrid surface of premium minerals, quartz and recycled materials. The release of the Ethereal collection is a continuation of Silestone’s expertise in the industry.
On top of Ethereal being a gorgeous and eco-friendly series, this collection also comes with a major campaign that stars Cindy Crawford – the inspiring entrepreneur and world-renowned fashion icon. The start of the collaboration between Silestone and Cindy Crawford actually extends back to 2017, making this team up trustworthy and familiar, but still fresh and inspiring.
The campaign is entitled “The Metamorphosis.” Metamorphosis refers to the process of transformation, such as when a caterpillar becomes a butterfly. Silestone draws from this, using this word in their campaign to reference the internal and external transformation that the Silestone brand has been undergoing. For instance, the pioneering HybriQ+ technology has been a giant leap of a transformation not just for the brand but for the entire industry. The brand has also launched a new corporate image that promotes values including quality, personality, innovation, responsibility and humanity. This Metamorphosis campaign hopes to highlight the changes and growth Cosentino’s Silestone is going through.
The innovative technology and sustainability that goes into Silestone’s new collection is certainly commendable, but the aesthetics of these products are also what makes it special. The Ethereal Dusk has an urban and subtle look with bluish tones in the veining, which makes it super modern and even possibly avant-garde. It reflects the cool, peaceful tranquillity of dusk. Ethereal Haze on the other hand hones in on grey tones to draw out a neutral and calming atmosphere. Inspired by the sunset, Ethereal Glow resembles a classic elegance with golden and grey veining that merges with a tinged white foundation. Last but not least is the sophisticated Ethereal Noctis that is defined by its short grey and black veins that provide a striking depth and contrast. All in all, the ethereal series really reflect this serene, modern and minimalist vibe yet is still full of personality and art