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On the 15th March 2019, at the Athenee Hotel Bangkok, Deputy General, Mrs Vannaporn Ketudat, Department of International Trade Promotion (DITP), Ministry of Commerce, announced the readiness of STYLE Bangkok April 2019, a prime regional lifestyle trade fair in Asia with more than 1,600 booths covering the space of 41,000 square meters at BITEC, Bangra, from 17-21 April 2019.
Among many highlights of the day were the creative display of selected lifestyle products and a mini fashion show presented in cooperation with Vogue Thailand magazine. She also elaborated that “STYLE Bangkok April 2019 will be held under the concept ‘Crenovative Origin’, reflecting the successful merger of creativity, innovation and originality of Thai identity. The fair will showcase the works of Thai designers and entrepreneurs whose creative ideas have been developed into quality lifestyle products with a touch of innovation, elevating from local brands to the global trade platform.
STYLE Bangkok is a combination of three major lifestyle trade fairs. Its an integration of Bangkok International Fashion Fair and Bangkok International Leather Fair or BIFF & BIL; Bangkok International Gift Fair and Bangkok International Houseware Fair or BIG + BIH, and Thailand International Furniture Fair or TIFF.
These trade fairs have long been established and recognized locally and globally. However in response, with the evolving global trend and the changing demands of buyers and importers, it reduces the travelling time and burden of product sourcing and ordering when its all under one roof.
There will be 876 exhibitors and 1,687 booths awaiting visitors at the upcoming fair. About 50,000 Thai and overseas buyers expected from 70 countries including Taiwan, Korea, Japan and neighbouring countries Malaysia, Laos and Vietnam. Trade value during the 5-day fair is expected to be more than 2,000 million baht.
DITP Deputy Director General reiterated that “ the DITP aims to strengthen Thailand’s position as production and export hub of quality lifestyle products in the ASEAN. STYLE Bangkok to become an ideal trade fair that can effectively respond to the demands of buyers and sellers in the industry, a platform to build a network and business deals making it an internationally – recognized lifestyle product trade fair.
STYLE Bangkok takes place Bi-annually in April and October. In 2019, it is scheduled as follows 17-21 April (20 – 21 April for the general public) and 16 – 20 October (19 – 20 October for the general public). For more information and pre-registration, please visit www.stylebangkokfair.com or call DITP Call Center at 1169.
Words by Elizabeth Dass