Making Dream Homes A Reality

Wood furniture isn’t exactly hard to find, but true artisanal and high-quality wood furniture made by expert carpenters remains as elusive as ever. At Laurea, however, each wooden piece you see is crafted with intense scrutiny.

The outward appearance of Laurea Home Furnishing might make it seem like it’s just a furniture store with a wide selection of well-designed pieces, many of which seem French and English inspired, but it’s actually so much more than that. From the moment a homeowner gets their hands on the keys to their brand new house, they are simply a phone call away from the team at Laurea, who can transform that house into a home. Laurea Home Furnishing specialises in interior design services and renovations. They can custom-make everything from the sofa and curtains to the flooring and built-in cabinets. They even do wet work and even work with architects to build houses from scratch. Simply put, Laurea Home Furnishing is a one-stop shop for a dream home.

Laurea Home Furnishing is known for fulfilling tall orders that other carpenters are prone to turn down due to the intense intricacy of the customer’s requests. In order to meet each client’s unique expectations, Laurea requires a base material that they can reliably work with. For Laurea, that material is wood. But wood is more than a simple material to them. Wood is the gateway to creating fantastic, highly intricate end results. “Only solid wood can give extraordinary design,” says Siti Hawa Ismail, founder and owner of Laurea Home Furnishing alongside husband Ahmad Faisal Hisham. Beyond wood being a strong and lasting material to work with, Hawa says it’s the “craftable” nature of wood that makes it a premium choice beyond glass and steel. In a sense, wood is a canvas on which many genres of art can become achievable.

Fast Fact: Species: Nyatoh, Cengal & Melamine

With its grand offerings today, it may be surprising to learn that Laurea arose out of humble beginnings. Originally, Laurea only sold a single product: bedsheets. Hawa and Faisal’s first store in Putra Heights only carried bedsheet sets. However, slowly and surely through visiting various spaces when helping set up their clients’ homes, the couple began to learn more about interior design. Thus, the interior design services were born. Now, Laurea Home Furnishing is bringing home a plethora of global ideas and designs as well as innovating new patterns and fresh styles.

The extremely fine and detailed work they do has not gone unnoticed. Laurea has shown that with excellent craftsmanship and a dedication to hone those skills, the lengths you can reach with wood is surprisingly stunning. At Laurea carpenters are given the room to grow their own expertise through trial and error, until they can achieve the exact product a client wants. This one-minded determination to satisfy clients’ wants and deliver designs that are deemed “impossible” is why Laurea has become a trusted brand, especially when it comes to working with wood. It’s also the innovations that consistently elevate the team’s designs to greater heights. Laurea is often a trendsetter. Right now, Hawa says the spotlight is on the “less is more” mindset and classy shades of champagne.

With the assistance of the Malaysian Timber Industry Board (MTIB), which has been spearheading efforts to encourage timber-based furniture, exquisite and innovative work from companies such as Laurea are certainly inspiring a new generation of designers to work with timber.

For further information, visit www.laureadesigns,com | 03 5103 4423