Miele: It’s a Different Calibre

GERMAN COMPANY MIELE IS KNOWN TO SCORE HIGH MARKS ON ITS RELIABILITY AND TRUSTWORTHINESS AMONG CUSTOMERS, MAKING IT A TOP CHOICE FOR THOSE SHOPPING FOR DOMESTIC APPLIANCES.

If you’re in the market for quality appliances, chances are you’ve come across the timeless logo of Miele and their array of high-end products. Especially if you’re a first-time shopper for premium appliances, the burgundy red brand name may look unfamiliar to you, and you might find yourself asking, “What is Miele?”

Established in 1899, Miele is a German-based and family-owned company that’s highly committed to creating high-end domestic appliances with unprecedented functions. It holds a reputation of being a leading manufacturer of premium appliances such as cooking, baking and steam cooking appliances, refrigeration products, coffee makers, dishwashers and laundry and floor care products.

But all those facts aside, the important question is: what is it that makes the brand so renowned and its name so prestigious?
Furthermore, does the high value of Miele appliances really align with the quality? For more than 120 years, Miele has been building appliances that last. And the brand has never been satisfied with the best. Creating new appliances through ground-breaking innovation is more than a cause for celebration for Miele; it’s a challenge to create something even better. That’s why, Miele crafts their own appliances’ parts, forges its own iron, and even makes the machines that make the machines. Because the pursuit for perfection is in Miele’s DNA. They call it: Immer besser, translating to “Forever Better”.

With this mindset, Miele has been able to keep up with the times, and even go beyond it. For instance, on top of the cutting-edge technologies that goes into each product, they also have equipped other forms of advanced technology to provide an even more holistic product experience – the Miele@home technology, enabling you to connect your domestic appliances via your smartphone and the newly relaunched “Miele” app. The app is not only filled with tips and recipes but includes additional functions that make operating smart domestic appliances even clearer and much more fun. In short, Miele is taking user experience to the next level

By now, it’s obvious that Miele’s products are of a superb quality, but their appliances also pack a visual punch too. For example, their recent Generation 7000 Series that launched last year in Malaysia, boasts four new designs and three modern colours that provide inspiration for interior design style, in line with the current demands and trends, while steadfastly upholding their core beliefs in high-quality materials and excellent workmanship.

Miele also announced earlier this year that to make sustainability one of the company’s top priorities moving forward as well, with plans of achieving carbon neutrality. In fact, Miele prioritises longevity as the ultimate form of sustainability, with products that are designed for long-lasting performance – providing outstanding quality and durability. With remarkable craftsmanship, out-of-the-ordinary performances and long-lived sustainability, it’s clear why Miele appliances are known to be premium products of a high calibre. Based on these core principles, Miele cements itself as a company that consistently delivers quality ahead of its time.