NS BlueScope Malaysia unveils enhanced steel with groundbreaking alloy coating designed for fortified durability

NS BlueScope Malaysia launches ACTIVATE® Technology, creating state of the art durability benchmarks that is bound to set a new precedent

NS BlueScope Malaysia has introduced a revolutionary technology, ACTIVATE®, marking a significant leap forward in alloy coating durability. This pioneering advancement now makes its debut in Malaysia through NS BlueScope. Representing a breakthrough in steel technology, ACTIVATE® Technology aims to elevate the local scene by enhancing the longevity and performance of steel products in the region.

With over two decades of extensive research and development put into ACTIVATE® Technology, an investment exceeding AU$100 million in R&D, and securing more than 20 patents for the alloy coating structure and manufacturing process, BlueScope demonstrates its leadership in innovation. This cutting-edge advancement introduces a unique protective layer that enhances the resilience of steel significantly. Its secret lies in a four-phase composition and microstructure incorporating Aluminium-Zinc and two specially formulated Magnesium compounds strategically placed for long-lasting performance. ACTIVATE® Technology ensures reliability even in the most demanding environments, reducing maintenance costs and extending the lifespan of buildings and infrastructure.

COLORBOND® ULTRA steel with ACTIVATE® Technology's demonstrated durability

BlueScope subjects its products to rigorous testing to meet stringent durability standards. This comprehensive testing program includes accelerated laboratory corrosion tests and extensive real-world outdoor exposure tests. Over a span of 20 years, more than 8,000 profile panels underwent weathering tests in controlled laboratory environments, while another 10,000 panels
were exposed at 22 sites globally.

A dignitary in innovation

The integration of established technologies like THERMATECH® Technology and Clean Technology, on top of the revolutionary ACTIVATE® Technology, ensures that COLORBOND® steel delivers a cleaner exterior and cooler interior, making it the preferred choice for contemporary projects. Supported by a proprietary paint system technology, COLORBOND® steel offers a vibrant range of enduring tints, ensuring long-lasting aesthetic appeal and functionality.

The introduction of ACTIVATE® Technology is particularly significant for projects located in highly corrosive environments. Its enhanced corrosion resistance addresses the unique challenges posed by such conditions, making COLORBOND® ULTRA steel with ACTIVATE® Technology the ideal solution for woes of architects, developers, and builders alike. Longevity and aesthetic excellence are guaranteed.

About NS BlueScope Malaysia

For more than 30 years, NS BlueScope Malaysia drives growth in premium branded coated and painted steel markets and builds on the strong value proposition, offering customers across Malaysia, Singapore, Brunei and South Africa, high-quality building materials.

With products produced locally, used in iconic projects and housing that improve the daily lives of people, NS BlueScope Malaysia is the only local manufacturer of COLORBOND® pre-painted steel, ZINCALUME®, and TRUECORE® aluminium and zinc-coated steel.

NS BlueScope Malaysia is a part of BlueScope Steel Limited Australia, one of the world’s largest manufacturers listed on the Australian Stock Exchange (ASX: BSL) for premium metallic coated and painted steel building products. The strength of BlueScope is its global network with more than 100 facilities in 18 countries, employing over 17,000 people serving millions across the globe.

For more details about COLORBOND® ULTRA steel with ACTIVATE® Technology, please visit NS Bluescope Malaysia