Recycled Fibre Turned Revolutionary

Reinventing Innovation

Prioritizing growth and progression, DS Decor and their Dayham panels are a step forward for the timber industry.

At DS Decor, it’s not so much about just selling a product. Instead, it’s about providing a real experience, introducing a genuine lifestyle and imparting beneficial knowledge. For Director Sam Soon Chee, making a profit is secondary to delivering a true message and helping customers see the value of the products at DS Decor, instead of just mindlessly spending their money.

Since young, Sam and his brothers, who are leading the company with him, have been exposed to the timber industry, as his parents were in the business. Working with wood went from being a hobby to a true passion, and he began looking into recycled fibres over a decade ago, which led to the revolutionary innovation of Dayham, a unique wood polymer composite.

Dayham is essentially a kind of wood panel that is created from kenaf fibres. Kenaf is a fast-growing plant, therefore making this product environmentally friendly. As the world becomes more and more concerned with sustainability and going green, products such as these Dayham panels are more relevant than ever.

Clearly, producing innovative and worthwhile products is one of the key goals at DS Decor. Sam didn’t want to just follow a set path. He was seeking genuine recognition for unique and creative work — he wanted to truly upgrade people’s lives with DS Decor’s products, while still keeping it affordable and accessible. DS Decor also provides interior services, furniture pieces, flooring and outdoor products. Sam often visits the DS Decor factory to work on the development of products, putting his ambitiousness into motion. Instead of remaining idle, Sam believes that it’s important to continue expanding on timber as a material, showing people the wonders that can be achieved with wood. Continual growth is also a very important element that makes DS Decor special.

DS Decor is looking to continue showing the versatility of wood by offering innovative products such as timber gates. Since Dayham panels are water-resistant on top of being anti-fungus and anti-termites, it’s perfect for both indoor and outdoor use, easily empowering DS Decor’s mission to showcase the beauty of wood both in interiors as well as exteriors. The Malaysian Timber Industry Board (MTIB) has helped since the beginning with the research and development of kenaf fibres, and they have continued to assist DS Decor by providing support through exhibitions, which can greatly bring awareness to DS Decor and their dedication to innovate and expand the world of wood and timber.