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Ribbon cutting ceremony (from left) Mr Gary Te, CEO of BSH Home Appliances & brand owner of Gaggenau in Malaysia. Mr Daniel Bernbeck, CEO of the Malaysia-German Chamber of Commerce and Industry. Mr Marc Sporer, Head Architect & Designer for SieMatic. Mr KS kok and Mr Henry Kok, Director & co-founder of Bina Warehouse Sdn. Bhd. Mr Mathias Weiss, SieMatic Export Director. Mr Volker Betsch, Managing Director for SieMatic Far East Office.
Under the theme of Pure, Classic and Urban, SieMatic officially opened its first flagship store on the 2nd of May 2019 at Bina Warehouse Kitchen Gallery. This prestigious event also marked the opening of Bina Warehouse Kitchen Gallery, a 12,500 square foot showroom dedicated to luxury world-renowned kitchen furnishings and appliances.
Chef Stephan Zoisl preparing for his cooking demonstrations at his work station.
The event lasted about 3 days from the 2nd to 4th May 2019 and was attended by a total of 360 guests comprising VIPs and some of Malaysia’s key architects, interior designers and developers. The event was also a collaboration between SieMatic with internationally-acclaimed kitchen appliance brands such as Gaggenau and De Dietrich.
Bina Warehouse receiving the showroom of distinction award from SieMatic.
“We are very, very happy to be in Malaysia because this is the first flagship store for us, together with an ideal partner in Bina Warehouse, because this company follows the same philosophy and spirit as us.”
– Mr Matthias Weiss, SieMatic Export Director
The Bina Warehouse showroom was distinguished further by receiving SieMatic’s prestigious “Showroom of Distinction” Award, which is only given to selected outstanding international showrooms.
Mr Mac Sporer, Head Architect & Designer for SieMatic Kuala Lumpur showroom, as well as showrooms around Europe including Mayfair, London shows around the guest on the three different kitchen sets.
The theme of the event was the discovery of the differences between the three design concepts of SieMatic. It was expressed through three varying dance styles plus atmospheric music and food. In addition, the German designer of the showroom, Mr Marc Sporer took guests on tours around three different kitchen sets to highlight the uniqueness of each design lifestyle.
SieMatic also showcased some of their award-winning innovation including the highly-customisable MultiMatic Interior Accessories System and the adaptable Aluminium Accessories for drawers.
The Kitchen Gallery currently has 4 floors offering a vast array of 19 kitchen sets with luxury built-in and free-standing kitchen appliances from the world’s top brands including Gaggenau, Miele, De Dietrich and Bosch.
A wide range of imported kitchen sinks and mixers are included such as Blanco and Hansgrohe while the worktop centre includes brands such as Hi Macs and Compac.
Guest was also invited to enjoy flavoursome delights including canapes, whisky, cheese and wine pairings.
Ms Denise Tan, Head of Gaggenau Asia and Mr Volker Betsch, Managing Director for SieMatic Far East Office preparing a dish.
There were also cooking demonstrations and interactive hands-on session with award-winning Chef Stephan Zoisl & Chef Nathalie Arbefeuille.
Chef Nathalie Arbefeuille demonstrates how to prepare Canapes.
Bina Warehouse Sdn Bhd was founded in 1972 by three brothers KF Kok, Henry Kok and KS Kok. It is Malaysia’s leading specialist retailer for world-renowned luxury bathroom and kitchen brands.
Words by Elizabeth Dass
For more information, please visit www.binawarehouse.com
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BinawarehouseBoschFlagshipstoreGaggenauGerman Brandinterior designerkitchen appliancesluxury kitchen brandsshowroomSieMatic
