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May 14, 2023

IGNITING THE FLAMES OF INSPIRATION IS A COMPELLING TRIO OF PREMIUM STEELS BY NS BLUESCOPE MALAYSIA, SATIATING BOTH THE CREATORS’ AND CONSUMERS’ VEHEMENT NEED FOR ARRESTING ARCHITECTURAL WONDERS.

How can one begin to understand, let alone deny the ancient Greek goddess Aphrodite’s powerful grasp onto our visual faculties, instantaneously beckoning us to yearn, gravitate and strive towards the ultimate standard of beauty? The design community is certainly no exception to this, with such an intrinsic need turning into each artist’s constant goal in spite of architectural styles, aesthetics and the overall concept of beauty constantly changing. 

Throwing technical performance and sustainable design cycles into the list of ingredients needed to create impeccable structures, the construction process has only become more demanding. In turn, offering a vast combination of forms and colours in modern architecture is currently mandatory in order to satisfy construction sector expectations as well as bestow buildings with cutting-edge and complex aesthetic finishes.

In response to these constantly evolving demands, NS BlueScope Malaysia has developed a full range of steel products and solutions with unique finishings to spark the imagination of designers near and far. Suitable for both exterior building envelopes and interior applications are three types of steel: COLORBOND®MATT steel, COLORBOND®SPECTRUM steel and VERMOE® steel. 

Before delving deeper into the unique strengths of the first two, it is important to take note of the similarities shared. Both have also been designed to adapt to Malaysia’s tropical climate with the proprietary THERMATECH® solar reflectance technology which reflects most of the sun’s heat without tampering with the colour shade. As a result, this drastically lowers the heat transmission absorbed into living spaces which ensures an optimum level of thermal comfort. Moreover, the Clean Technology incorporated allows the steel to retain its everlasting allure over time by preventing dirt and other particles from bonding to the surface, allowing it to be washed away in a self-cleaning manner during rainfall.

Uncompromised paint performance is also guaranteed in the face of stringent laboratorial and real-world exposure testing against harsh Australian weathers, courtesy of the optimum paint formulation and pigment blends. Consequently, long-lasting colour stability, gloss durability, enhanced delamination resistance and superior tropical stain resistance is achieved. 

In order to make a sophisticated design statement, it is best to turn to COLORBOND® MATT steel. Intelligently developed with a matt finish featuring a gloss unit of less than 10, specular reflection – occurs when light is reflected in a concentrated, mirror-like manner – is drastically reduced. Aesthetically-speaking, this innovative matt paint technology allows the COLORBOND® MATT steel to possess a softer, subtler look as a whole.

Reflecting strength and the beauty of its surroundings, COLORBOND® SPECTRUM steel creates a striking yet subtle metallic finish when exposed to varied natural lighting conditions and viewing angles. This sophisticated colour spectrum effect is achieved through the addition of high-performance metallic pigments, typically comprising shiny mineral flakes called mica particles; these allow the paint to exhibit different characteristics in both colour and appearance at different times and angles. 

VERMOE® steel, the third and final variation, keeps it clean and simple with a fine wrinkle finishing that elevates the top coat feature to the next aweinspiring level. By dispersing an element of strength and robustness, coupled with an elegant design to attain texture and performance, VERMOE® steel is a perfect culmination of style and substance. Moreover, it includes the innovative REFLEC™ technology which reflects infrared rays and acts as added insulation under hot weather.

Incontrovertibly, the aforementioned trio of high-performance steels reaffirm the well-founded belief that BlueScope knows a thing or two about the precious alloy in question. At the considerate hands of the brand, a boundless domain of creative opportunities is made accessible to designers across the globe, propelling them closer towards developing their own statement-making, head turning works of art.

For more information, please visit www.nsbluescope.com/my