The Bespoke Experience

PRIDING ON ACHIEVING NOTHING BUT HIS VISION OF EXQUISITENESS, ELVIN TAY – THE VISIONARY MAN BEHIND THE BRAND ARMARIOR HAS COME A LONG WAY IN THE LAST DECADE AND IS NOW LEAVING AN INDELIBLE MARK IN THE WORLD OF INTERIOR DESIGN AND FURNISHING.

The idea of luxury differs from one individual to another but it is usually centered on the idea of exclusivity and is usually evoked through perceptions of quality, comfort, and elegance. Over the years, the term luxury has traversed the world of fashion to furnishing. Research reveals that Italy is one of the prominent countries in the global luxury furniture market. It has 29 of the top 100 global luxury furniture companies.

Some of the brands such as Versace, Armani, Hermes, and Fendi have expanded into the luxury furniture area and these brands translate luxury through the combination of valuable materials, design, tradition, style, and finishes that lead to a surprising, elegant, and refined result. Closer to home, Armarior might be a relatively new brand in the interior designing industry yet it is winning hearts and attention of homeowners and interior designers with their elegant and quality product that exudes hushed luxury.

Elvin Tay, the brainchild behind the Armarior brand is a man with a penchant for beauty, elegance, and exclusivity and he wanted to translate all of this into interior designing. With close to a decade’s worth of experience, Elvin is no stranger to the interior design and furnishing industry. His foray in the interior design industry began with an Italian brand that focused on enhancing the kitchen space. After a successful stint, Elvin was ambitious to achieve more within the furnishing industry and the idea for Armarior took seed.

“I always aspired to do more as I didn’t want to be known forever as the person who does just cabinets. So I got to thinking that with a factory in hand and a team of reliable workforce, why not do more and with that the idea to be a hub for interior solutions took root and after months of planning, Armarior was born,” said Elvin with pride.

Armarior reflects Elvin’s vision of offering an array of services and products that are exclusive and luxuriant and his vision begins with the showroom that mirrors his aspirations. A walk through the showroom reveals that Armarior is a labour of love where every material is carefully sourced from suppliers around the globe and minute details are painstakingly labored upon to ensure a bespoke experience for its clientele. Carefully thought out, Armarior is tailor made for Elvin’s clientele who are high profile individuals with properties that are easily within the 7 figure range.

Built on the foundation of integrity and high principles, Armarior’s forte lies in customising furniture to match the expectations of their clientele. With the facility, expertise and a skilled team Armarior is a unique establishment where they are able to provide tailored furnishing for an entire space; be it residential or commercial at a competitive rate without compromising on quality. Providing interior solutions for homeowners and interior designers, they can bring their patron’s dreams and expectations to reality.

“At Armarior, in everything we do, we want to give our customers an experience that is par excellence from the get go and on that front, I can say we have succeeded. We are highly sought after by home owners and interior designers because we have carved a reputation for ourselves for completing jobs as per the specifications,” said Elvin.

To stay abreast with the changing trends and technology advancements within the interior design industry, Elvin sends his team for training and site visits in addition to taking part in exhibitions that will allow for networking amongst like-minded individuals. The investment into his workforce – which is approximately 80 people – pays off as the quality of work rendered shows dedication, attention, and passion.

Living up to its promise of delivering picture perfect finishing, some of Armarior’s clients include property developers EcoWorld, Sime Darby, and Matrix Concepts. A purveyor of fine and beautiful things, Elvin who looks to high-end Italian brands for inspiration has definitely managed to elevate interior designing and furnishing industry for homeowners and interior design firms without costing a fortune.

In the near future, Armarior has much in store for its customers but some of its immediate plans are to make the brand appeal to a younger audience and also making the brand more accessible so that it can serve its clients better and make an impression to a wider audience.

Furnishing a space with Armarior means choosing to pursue balance and harmony, with fixtures made with skills and refined materials.  

For further information, visit ARMARIOR