The Bosch Playground: Where Appliances Think and Dishes Disappear

Bosch, a global leader in home appliances, proudly inaugurates its Bosch Flagship Experience Centre in Selangor’s bustling Damansara Utama. This milestone underlines Bosch’s commitment to premium home technology, bringing innovative solutions closer to Malaysian households.

Official ribbon cutting ceremony, symbolising a new chapter of growth and success of the first of its kind Bosch Flagship Experience Centre in Malaysia

Left  to right: Gary Te, CEO of Bosch Home Appliances Malaysia, Chiam Sheh Way CFO of Bosch Home Appliances ASEAN, Martin Jaeger, CEO of Bosch Home Appliances ASEAN

Driven by the growing demand for premium home appliances and a desire to elevate lifestyles, Bosch has officially opened its first-ever Flagship Experience Centre in Malaysia. Situated in Damansara Utama, the 7,000 sq ft centre promises an immersive experience showcasing a comprehensive range of Bosch home appliances, including the newest Series 8 ovens with Artificial Intelligence and the Bosch Home Connect corner featuring smart home appliances controllable via various devices.

Seamless connectivity puts control of Bosch’s home appliances at your fingertips with Home Connect. From adjusting timers to selecting programs, convenience has never been so effortless.

“Our Direct-to-Consumer (D2C) strategy and the concept of the Experience Centre has long been tried and tested in many other countries by Bosch, proven to work in staying close with our consumers while presenting the way of living sustainably #LikeABosch. Our primary focus is on people. We aim to empower our consumers with an up-close experience of using Bosch home appliances. With our home technology, we want to improve the quality of life by freeing up more time with the loved ones, turning a house chore into an experience, and transforming a home space into a living space. With this opening, Bosch is committed to further expanding into Malaysian households,” commented Gary Te, Chief Executive Officer of Bosch Home Appliances Malaysia.

Gary Te, CEO of Bosch Home Appliances Malaysia emphasised that the company intends to expand its business in Malaysia while tapping into the rising demand of quality lifestyle in the country

The signed plaque by Martin Jaeger, CEO of Bosch Home Appliances ASEAN (left) and Gary Te, CEO of Bosch Home Appliances Malaysia (right) will be displayed at the entrance of Bosch Flagship Experience Centre to commemorate the opening.

Martin Jaeger, CEO of Bosch Home Appliances ASEAN, emphasizes Malaysia’s importance in ASEAN sales, demonstrating Bosch’s dedication to market expansion and quality of life enhancement. With significant investments and a vision for the future, Bosch strengthens its ‘Invented for Life’ attitude.

To raise awareness of German engineering, an innovative anamorphic structure showing the Bosch dishwasher and its inner components is shown in the middle. This display, which includes thorough explanations from product professionals, helps consumers understand how the World’s No.1 Brand for Dishwashers* minimizes water and energy savings.

A live kitchen area is accessible for different experiential activities such as baking courses, workshops, or corporate events, and can accommodate up to 30 people comfortably.

The new Bosch Flagship Experience Centre in Selangor’s central business district and commercial hub in Damansara Utama. It is a one-stop sales and customer service centre. Equipped with a live kitchen area catering for various experiential activities such as baking classes, workshops, or even corporate events, comfortably accommodating up to 30 people.

“Investment is made to develop this emerging market as we see great potential of Malaysia contributing greatly to the ASEAN sales. Being the leader in the premium home appliances segment in Malaysia, we see the opportunity to grow our market share given the rising demand of better lifestyle and improved quality of life,” commented Martin Jaeger, Chief Executive Officer of Bosch Home Appliances ASEAN.

Klauss Landhaeusser, Managing Director of Bosch Malaysia, stated that as of December 31, 2022, the Bosch group has hired around 4,200 colleagues and spent RM400 million (86.2 million euros) in Malaysia. He expressed, “Through Bosch’s investments in our people and business, we are dedicated to bolstering our presence in Malaysia with a forward-looking vision driven by ‘Invented for Life’. I extend my gratitude for the continued trust and support from our associates, partners, and customers.”

Join Bosch in commemorating the grand opening with exceptional savings! Enjoy up to 25% off storewide from March 1st to March 14th, 2024, and discover the perfect home appliances to elevate your dream home and kitchen. Seize this exclusive opportunity to indulge in premium products for less, only at the new Bosch Flagship Experience Centre.