Commercial  ·  Interiors

WANG BBQ Hepingli Flagship Store

September 28, 2023
The WANG BBQ Hepingli Store is a groundbreaking project that seeks to redefine the traditional regional dining experience. Located in Beijing, this venture aims to shed the obscurity that has surrounded the WANG BBQ brand for two decades. Through a spatial environment with a “powerful impact,” the Hepingli Store will stand as a beacon of light in the bustling city, offering a unique and meaningful dining encounter.
Inspired by the fast-paced urban lifestyle of Beijing, the store’s design philosophy revolves around the concept of the “everlasting city.” Capturing the weariness, relaxation, sensitivity, and jubilation of the city during sunset, the design fosters an authentic connection with diners, encouraging them to embrace their true selves.

Team:

Office: Beijing IN•X Design Co., Ltd.
Project Address: No. 6, Hepingli Middle Street, Dongcheng District, Beijing, China
Completion Year: 2023
Total built area (m2): 580
Architect responsible: Wu Wei
Photo credits: Boris Shiu
Design Team: Liu Chenyang, Jia Qifeng, Zhang Shun
Interior Furnishing: Ying Zheguang, Song Jiangli
Lighting Design: Uniimport
Visual Output: Fayoung Design
Project Videography: Xiao Shiming
Copywriting and Planning: NARJEELING
Project Planning: Le Brand Strategy Agency

Brands / Products

1. Huiwen Stone — Stone: Luohan Black
2. JiaGen — Tiles: Dark Handmade Tiles
3. Chaoumei — Wood Veneer: Oak Wood Veneer
4. Junda — Art Paint: Microcement
5. Youchen — Metal: Stainless Steel Sheet

Software Used:

  • CAD 
  • SketchUp      
  • 3DMAX
The spatial design promises a sense of freedom and adventure. Combining relaxation with surrealism, guests embark on a culinary journey. Circular and square elements, elevated pipes, and exposed beer barrels infuse a dynamic quality, heightening the dining experience.
The store boasts distinct features, such as specialized service in private dining rooms, elevating the traditional barbecue concept to new heights. Seamless fusion of interior and exterior spaces allows diners to enjoy the bustling cityscape while savoring the intimate dining environment.
Targeting the vibrant younger generation of urban dwellers in Beijing, the store offers an exciting and meaningful dining experience. Adventure and freedom resonate with this audience, catering to their pursuit of unique experiences.
The WANG BBQ Hepingli Store represents an innovative venture into regional dining. Through its unique spatial environment and design philosophy, this project aims to become a cherished destination for Beijing’s younger generation. Setting new benchmarks for regional dining experiences, it fosters a sense of belonging and shared experiences within the local community.

Project Details

Location:
Program Type:
Year:
Tags:
Dongcheng District, Beijing, China
Shop, Showroom
Build completed in the year 2023
Showroom, Shop, Stores, Flagship Stores, Brand Collection Store

Project Details

Architects:
Photographer:
Beijing IN•X Design Co., Ltd.
Boris Shiu
This article is originally available at www.archidust.com