In collaboration with MTIB
With its glamorous gazebos and classic chalets among other equally spectacular timber products, Dreebu Marketing lives up to its self-described status as the local wood expert.
In 2005, the late Alias bin Mohd Desa established his wood carpentry business Bengkel Kayu Embassy in the town of Lahat in Ipoh. Due to the high quality of the wood used and the impeccable craftsmanship of its products, it established itself in the local timber market so well that it expanded southwards in 2008. Sungai Buloh was chosen as the company’s new base of operations due to its high strategic value in terms of raw material sources, accessibility and customer base.
Its new location just off the highway not only put it in close proximity to saw mills and woodworking hardware suppliers but also the large number of wood lovers living in the Klang Valley and even as far away as Malacca. Rebranding itself as Dreebu Marketing, it became the first company in the industry to allow customers to see first-hand the beauty of the wood specimens and completed products in their intended setting before purchasing them.
Now under the care of Alias’ son-in-law Syammil who serves as Assistant Manager, the company more than lives up to its tagline ‘Your Wood Expert’. It prides itself on being the go-to professional when it comes to every type of outdoor wood product in existence from pergolas and garden furniture to stalls and even cages for birds and rabbits. Thanks to the combined 17 years of experience in woodworking of its workforce, the quality of each piece is guaranteed no matter its size or whether it has a traditional or contemporary aesthetic. It is therefore not a surprise that it has a long list of celebrity customers including local entrepreneur, actor and singer Dato’ Sri Aliff Syukri bin Kamarzaman.
While its focus is primarily on gazebos, its true specialty is undeniably its stunning chalets which combine classic designs with modern elements. Made out of high-quality favourites such as red Meranti, Balau and Chengal, the structures are not only more than capable of enduring Malaysia’s oftentimes harsh weather conditions but also artworks in their own right. These examples of the company’s excellent workmanship can be found throughout Peninsula Malaysia with notable locations being the Perhentian Islands and Desa Damai Chalet in Malacca.
Part of Dreebu Marketing’s success can be attributed to its many collaborative efforts with the Malaysian Timber Industry Board (MTIB). The partnership began when MTIB took notice of the company’s expertise and began helping it to market its products primarily by recommending its services to potential customers. This also extended to providing assistance in terms of entering the company into relevant fairs and events with a highlight being sponsoring a trip to Germany in 2015 to take part in spoga+gafa which is the leading international trade fair for the garden and leisure industry.
Aside from opening a new branch in the near future, Syammil hopes to someday achieve his vision which is to install a gazebo in every house in Malaysia. He believes that every home will gain incredible benefits on both an aesthetic and holistic level when such a classic element is added to it and is dedicated to making this dream a reality.